I first want to clarify that I’m not talking about parachute pants, body suits or shoulder pads (though I’ve heard that all of these things are making a come back). I’m talking about shaking hands, eye contact and listening.
As we become more and more submersed into the digital age, (like many) I personally find myself consumed with keeping with Facebook, Twitter, SEO and the like. However, there’s nothing quite like a good ‘ole personal interaction.
I know it my sound ‘retro’ or ‘old fashioned’, but truth be told, making the connection is what counts, no matter what the medium. And there’s no better way to make a connection than to have a verbal conversation. Whether it’s over the phone of in person. The nuances of speech and the body language portrayed during personal interactions are priceless. Knowing whether or not your customers is smiling, nodding, or even looking at you, allows you to reach them in ways that Facebook and Twitter just can’t do.
I’m not saying that you should forget this limitless technology, I’m telling you to pick up the phone, go introduce yourself to the office next door, take a client to lunch, hand out your business card after you’ve chatted a stranger up at the deli (you know, those 2×3.5″ pieces of paper with your name and logo on them). Make a connection- in person, follow up with a phone call, you’ll be amazed at the results.