Charisma truly is a learned art. Some people are gifted with the ability to command attention as soon as they walk into a room. The stage is set, the question is whether they can keep their audience engaged. Sure we want to hear about your latest product line, and of course we are interested when you tell us a marketing disaster story, but if you fail to connect with us – we’re going to stop listening, and likely stop caring. You’ve missed one of the pieces of the pie and potentially lost a sale.
There are 3 distinct features of charisma. With practice and self-awareness, there is no doubt you too can be a least little more charismatic.
- 1. Confidence
Before you can begin any conversation, or presentation or sales pitch, you must be confident. Essentially, you must already know you are a success before presenting yourself (and your product) to your audience. More and more we are told through this social media age that we don’t sell a product or service, we sell its value. To do that, we sell a connection with our audience. To even begin the connection, you must exude a confidence that makes people want to hear what you have to say.
Confidence cannot be taught. The best advice I can give you is to remember that you are an expert in your field. You must know more about what you do than the average person, use that as leverage next time you walk into a crowded room.
However, if that’s just not enough, and you need a little more than a lifetime experiences check out “10 Ways to Instantly Build Self Confidence” be Editor in Chief, Pick the Brain.
- 2. Assertiveness
The dictionary defines assertiveness as confidently aggressive or self-assured; positive. Notice that you cannot be satisfactorily assertive until you’ve mastered the confidence. This feature of charisma is by the far the most difficult to balance. While you want to put your ideas into the hands of your audience, there is only a thin line between confidently aggressive and overly dominant and bombarding.
Don’t be afraid to let people know that you are the owner of your company, or the head of marketing, or whatever fancy title you prefer. Not only do these titles give you a more memorable appearance (you’re not just Joe Schmoe, you’re Joe Schmoe the Owner of “insert your business here”), you also open the door to assert yourself into conversations where you can be the expert on the subject.
Being assertive is the trickiest part of being charismatic. It’s a demonstration of self-control.
- 3. Genuine Interest
I personally find this to be the most difficult part to master. Of course we have a genuine interest in our own careers or family, but that’s not what I mean here. To truly be charismatic, you must show a genuine interest in what other people have to say. Ask a question then listen to the answer and respond accordingly.
Not everyone is going to enjoy talking about that same things all the time, but you will never know unless you ask. Likewise, they may have valuable information to share, or a product that you personally wouldn’t use, but you know someone who would.
Showing a genuine interest in the people you strike up a conversation with is priceless when networking and building clients.
I cannot claim to be an expert at achieving a perfect charismatic balance. However, I do my best to remember all three pieces of the pie. As long as I am keeping a decent balance, my interactions with others usually go very well.